Republic Dutch wants you to remember the feeling of getting your first bike.
Republic Dutch asked us to create a concept for international use to identify the brand’s playfulness and creative thoughts on what a bike experience can be. They wanted two elements in the commercial; To go back to the feeling of getting your first bike and a beautiful young woman because sex might still sell. We created the concept and movie based on these requests.
This commercial has gone viral in The Netherlands and due to blogs and websites it has been watched in more than 78 countries, so it had a nice global reach:
Watch also the making of this film: On Set NFY1st
WHAT WE DID
Concept development, Production, Shoot, Direction, Styling, Edit, Grading and Distribution.
Written and directed by: Jasper Duijf
Produced by: Jasper Duijf
Director of photography: Sam Godfried
Model: Cheyenne Krijgsman
Voice: Gert Jan Louwe
Edit: Fikret Koç
Grading: Xander Purcell
Sound design: Bertus Pelser
Camera operator: Fikret Koç
Make up artist: Michelle van Vriesland
Production assistent: Timo te Moller